Google Posts provide businesses with a valuable opportunity to communicate directly with local customers. Not only can Google Posts keep customers up to date on seasonal hours, special events, and limited-time offers, but they can also increase website traffic, boost sales, and improve search engine rankings. If used effectively, Google Posts could be the edge your client needs to make it into the local 3-pack.

In this guide, we’ll walk you through the marketing and SEO benefits of Google Posts, so you can learn how to leverage this currently-free feature to help your clients drive greater performance.

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