Change Your Stars: How to Respond to Online Reviews
Increasingly, you are what your reviews say you are. After all, 95% of consumers read online reviews before making a purchase—and 94% of online shoppers say that a bad review has convinced them to avoid a business.
Responding to both positive and negative reviews is a valuable opportunity to engage customers, build trust, and effectively manage a brand’s online reputation. But how, exactly, should a business respond to online reviews?
In this guide, we’ll show you how to navigate the complex world of online review management, so your client’s business can make a great first impression each time.
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