Harness the power of Google Business Profiles for your multi-location clients this holiday season

November 2023

Female holding mobile phone in winter. A Google Business Profile (GBP) page for a coffee shop is on the screen.

As the holiday season draws nearer, it’s crucial for agencies to refine their strategies to ensure their multi-location clients effectively engage consumers and drive sales. Since 83% of people will do online research before visiting a store for purchase, one pivotal part of this strategy is optimizing Google Business Profiles (GBP), which for multi-location brands is a myriad of scaling issues that prevent them from managing this successfully.

Here’s how agencies can utilize intuitive software solutions to efficiently manage a large number of GBP profiles and get them in shape for the holiday season.

Centralize business information updates

Managing information for multiple locations can be a challenging task. Knowing that complete listings are 700% more likely to generate website clicks, it is more important than ever that your clients get this right. Leveraging software solutions allows agencies to systematically update key information like contact details, website links, and addresses for each location more efficiently. Software solutions can also streamline seasonal updates, like adjusting special holiday hours, that keep customers informed and enhance their overall experience with a business. With the right software solutions fully integrated with APIs, businesses can save time on updates and ensure the accuracy of their listings.

Tailor business descriptions at scale

Speed up the writing process. Software platforms can power more efficient editing of descriptions across multiple profiles. This ensures each location accurately includes unique holiday offerings, from festive products and services to exciting events, which enhances locations’ visibility in search results.

Automate Google Posts

Promote holiday specials, events, or gift guides using Google Posts. Advanced software solutions allow agencies to create and schedule posts across multiple Google Business Profiles, ensuring consistent messaging and saving valuable time.

Simplify image uploads

The right images can make all the difference during the holiday season. Software platforms simplify the process of uploading high-quality images to each of your clients’ location profiles. This not only enhances the appeal of each profile but also makes it easier to quickly update profiles with relevant imagery for the holidays.

Efficiently manage reviews

As you likely already know, reviews significantly influence consumer decisions, but just how much influence do reviews actually have? Well, a 2021 study found that 99.9% of consumers look for reviews online before making a purchase, with 96% of consumers specifically looking for negative reviews. For large brands, reviews can be extremely challenging to manage at scale. The responses need to be consistent while maintaining the right voice for the brand. For industries such as restaurants and other service categories, the scale at which reviews come in make it almost impossible to manage properly.

Software platforms help agencies manage and respond to reviews across all locations promptly and craft tailored responses that show your client’s commitment to assisting their customers. A platform like ConvergenSEE compiles and learns from reviews over time, giving your clients actionable insights about the online and offline customer experience.

Leverage the Q&A feature

The Q&A feature on Google Business Profiles allows customers to ask questions directly on a business’s listing. Businesses can respond and, importantly, can proactively add their own questions and answers here too. Software platforms make it easy to populate the Q&A section with relevant questions and answers about your client’s holiday offerings, policies, or events for each location.

Monitor profiles with ease

Regularly checking Google Business Profiles for updates, reviews, questions, and insights is essential. Software solutions provide a centralized dashboard for monitoring all profiles, enabling agencies to stay engaged with customers and make necessary adjustments swiftly.

Navigating the complexities of managing Google Business Profiles for multi-location clients can be a daunting task, especially during the holiday season. However, with the right tools in place, agencies can efficiently optimize multiple profiles at once and ensure each business location they manage is primed for success.

That’s where ConvergenSEE comes in. With its ability to centralize business information updates, automate Google Posts, streamline image uploads, manage reviews, leverage the Q&A feature, and monitor profiles with ease, ConvergenSEE empowers agencies to deliver exceptional results for their clients during the holiday season and beyond.
 

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