How Publishers Can Help SMBs Compete in Digital

In the past, small and medium-sized businesses felt confident that if they put an ad in a media outlet—whether it was a phone book or newspaper—they would be found. Well, as Bob Dylan once said, the times they are a-changin'. With the emergence of the digital age, the confidence small businesses once felt has started to falter.So the question has emerged: how important is it that the publisher...

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