3 Google Updates That Make it Easier to Engage Local Customers

Google My Business (GMB), Google’s Local Three Pack, and Google Posts have all undergone changes, updates, and face-lifts recently. Some new features are likely to have significant implications for businesses targeting local customers, while others appear to tip Google's hand, revealing how the search giant will approach local search from now on. If your business has multiple locations and a di...

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ConvergenSEE is LSA Certified!

The ConvergenSEE team is proud to announce that we are now LSA Certified as a Martech provider. Full details on the certification can be found here. This is truly exciting news for us, and we want to take a second to tell you why it matters.The Local Search Association (LSA) is a not-for-profit association that has been an industry governing body for over 40 years. It supports both marketers and s...

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How to Ask for a Review

In April 2018, Google updated its review guidelines to address the growing issue of review solicitation. In short, Google no longer allows what is known in the industry as "review-gating"—the practice of discouraging negative reviews.Why is review-gating an issue?To understand how review-gating works, picture a brand's webpage with a form asking you about your customer experience. If you provide...

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The Power of a Response

There was a time when complaining about poor service or faulty products meant customers had to speak one-on-one with a manager. But with the proliferation of online business listings on sites like Yelp, TripAdvisor, and Google Maps, it's becoming easier for customers to share their experiences directly and publicly. This leaves businesses struggling to control their online reputation⁠—and in t...

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Holiday Opening Hours: Don’t Leave Your Customers Confused!

For most businesses, November and December could be (and should be) the busiest time of the year. With the bustling holiday season, it's common for local businesses to introduce special hours to maximize sales. But what's the most effective way for businesses to publish their special hours for the thousands of motivated shoppers out there?First, the business needs to be listed on popular search en...

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